WOW Youth


Toolkit - Handmade entrepreneurship


Handmade entrepreneurship

Learning areas » Green Ship


We discover how a handmade product is made and learn how to create a market strategy

Target group

Young people between 18 and 25 years old.
Recommended group quantity: 15-20 students.
Work group of 2- 4 students.


45 minutes

Educational topics

WOW priority topics covered:

  • Communication skills
  • Enterpreneurship
  • Media literacy

Expected learning outcomes

- To investigate about the handmade grape chicha elaboration (or any handmade product of the students origin country.
- To identify the necessary tools for the product elaboration.
- To design a product (branding, trademark, etc).
- To build attractive sale strategies for the community.
- To develop a product presentation.


  • To investigate about The Aconcagua valley and its context (or local).
  • To investigate about the handmade grape chicha elaboration or other product.
  • To design the branding product using digital tools.
  • To develop creative sale strategies which result attractive for the community according to the given context.
  • To present the product before the group.

Place / Environment

TIC Classroom or classroom with internet access notebooks

Tools / Materials / Resources

Digital tools are required per work group:

- Internet and computer: To compile data, images and elaborate a proposal (at least one per group or couple)

Step by step description of the activity / content

Scenery presentation


Situation study:


In the central zone of Chile, in the Aconcagua Valley, Mr. Alberto, an old man of 70 years old wants to sell the chicha recipe inherited by his family. Each September 18, his country anniversary, Alberto opens a bottle of that typical liquor. Nevertheless, this year, he wanted to do something different and to share his recipe with the community. For that, he needs help of some young people who are willing to collaborate with him in the promotion and selling of this handmade product.

Mr. Alberto needs that his assistants:

  • To collaborate in the Chicha elaboration.
  • To design his product.
  • To develop sale strategies which result attractive for the community customers: Mr. Alberto lives in an old Chilean colonial house. You can use this scene in his favor.

This presentation scene can be modified by the local contexts of the participants, choosing a handmade product typical of its origin place.


(5 minutes).



Students work

The students must investigate through internet the old man context and the grape Chicha elaboration (or another handmade product).


(15 minutes).


Main session activity.


Students must look for and select the collected information of several internet means to discuss with their groups.


(15 minutes).


Students work


Once students have collected the information, they must design the product with their work peers.


Main session activity.


The students must decide the product design (images, branding, etc). They must use digital tools to create it. Creativity will be privileged.

(20 minutes).


Students work


The students must choose the best presentation strategy of their product, using digital media.


Main session activity.


Each group must elaborate its product presentation, with a maximum of 10 minutes. It must be attractive for the rest of the class.


(20 minutes).




The students must develop a product presentation to the rest of their partners, which will be evaluated for them and their supervisor.



Each user must complete a survey to evaluate the session and the acquired learning, to develop new proposals and to provide their opinions.

Assessment & Evaluation

An evaluation guide will be completed to investigate aspects such as:

- Work group ability.

- Problem resolution abilities.

- Proposal innovation and creativity.

- Computer skills: The use of internet to investigate and select the relevant information for the product development and presentation.

- Communicative skills: when the product is presented to the rest of participants.