WOW Youth


Toolkit - WOW Business Canvas


WOW Business Canvas

Learning areas » Business


We create a business model using the WOW Business Canvas

Target group

15-18 years old


45 minutes

Educational topics

WOW priority topics covered:

  • Communication skills
  • Enterpreneurship
  • Sense of self & community

Expected learning outcomes

Students prepare their business canvases.
Students hold a market and target group research by observation, interviews and internet research.
Groups work in teams


Place / Environment

Computers and classrooms

Tools / Materials / Resources

Computer, internet connection, post-it, A3 papers, colored markers

Step by step description of the activity / content

Instructor explains the business canvas to students. It is a one-page picture of business processes that develop commercial and social value.
You can also use the online version of this canvases:

Instructor explains 3 priorities regarding to setting up a business:
1. Market need
2. Target group research
3. Sales
You can outsource any part of production in today’s globalized world so the main challenge for an entrepreneur to find a ‘real’ need. One of the most common mistakes for entrepreneurs to develop a product which they think (!) consumers would buy or consumer says that they would buy. Generally, what they buy is different than what they say they would buy.
WOW Canvas is a simplified version of current available canvas models.
Introduction takes 5 minutes. 2nd question needs 20 minutes. 1st and 3rd questions need 10 minutes each. 2nd session starts with group presentations. Groups receive feedback from other groups and the instructor. Final 15 minutes is for answering the 4th question as the large group.
Instructor explains why sustainability is important for businesses.
Elon Musk is a good example. He is the founder of Solar City, the largest solar panel provider in California, and TESLA, the global leader of electric cars. He is also the most admired entrepreneur in Silicon Valley. Elon Musk, merged his 2 companies in 2016. He takes on car giants such as Toyota, Mercedes and energy giants such as General Electric. He is also known as the real version ‘Iron Man’ character in the movies. Because he also owns a space travel company, SpaceX. This can attract more attention to him.
1. Vision:

  1.  How will your product change the world? The world is a relative concept. This is a common mistake: If you produce for everyone, you produce for no one. ‘The world’ has limits: Your neighborhood, your classroom, your family, anyone you are in contact with… What kind of a change do you envision?

2. Problem/Solution:

  1. From the perspective of sustainability, how does your product make their lives easier/more beatiful? These are challenging topics so Instructor facilitates with some questions and examples.
  2. Does your product solve the problem you found? If yes, how? If no, what features would you add to make it solve the problem? Imagine your product as a learning material. How does it educate the consumer? Does it make them eat healthier? Does it make them more productive? How does it do it?

3. Target Group:

  1. Describe your target group. Target group research takes time so Instructor, suggest students to think themselves as the target group. You can use these guiding questions: Where are they now? In the markets or in supermarkets? Are they more males or females? What is their age group? Do they spend time on Facebook or Instagram? Who are their role models? What else do they buy? What are their hobbies? What do they not like?

4. The Next Steps:

  1. What are the next steps for your businesses now?
  • Production: Who will produce it? How long will it take? How much would it cost?
  • Delivery: How do you deliver your product? Will it be dowloaded or sent through cargo companies?
  • Marketing: Will you market through social media, markets or other channels?


Groups present their canvases and receive feedback from other groups and the instructor.

Assessment & Evaluation