WOW Youth


Toolkit - Advertising video


Advertising video

Learning areas » Bees and Honey


We create an advertising spot for our start-up

Target group

15-18 years old, high school, ability to work with camera, Clapmotion, Moviemaker
Recommended size of the group – 4-5 people


90 mins

Educational topics

WOW priority topics covered:

  • Communication skills
  • Enterpreneurship
  • Informational and communication technologies
  • Media literacy

Expected learning outcomes

Children learn to set a goal connected to the visual interpretation of a given product, make up a scenario, film a short video and edit it;
Children are able to communicate their ideas and collaborate with a team of other visual specialists;
Children are able to construct a media message using tec


Place / Environment

Training hall

Tools / Materials / Resources

Resources needed: computer with installed Clapmotion or Movie maker, paper, camera

Step by step description of the activity / content

All trainees are asked about an advertising video that they would like to produce – best if connected to a previous task or a product that they made themselves

Given choices are connected to advertising also honey bee, cosmetics made from it, the business of beekeeping etc.

The trainer divides the group in several teams and encourages trainees themselves to come up with a product or an idea that they would like to promote with a video- 5-10 mins

The trainer provides several choices of filmmaking software and instructs the trainees – Clapmotion, Moviemaker etc – 10 – 15 mins

The trainees are free to make up, record, edit and finalize their advertising video – 30 mins

Each team presents their video – 15 min

Short discussion of the videos and their message – 10 mins


The short discussion provokes accumulating feedback from the trainees themselves

Another option is a questionnaire evaluating videos of the other participants

Or a competition for the best advertising video followed again by a discussion

Assessment & Evaluation

According to the specific scenario, the trainer may describe

the way they assess if the learning outcomes are achieved by the trainees